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Canon’s Pair of Winning Digital SLR Camera Releases Last Year

The last 10 years have seen DSLR’s take over the market from sophisticated SLR cameras. The days when film and develpment ate away at photography budgets are long gone.

I inititally decided to wait for the 10MP level to switch over to DLSRs.It did not take long for them to be proved wrong Digital Cameras of all shapes and sizes soon ate away market share like a virus. Film was overtaken at the consumer level, long before the 10MP mark was reached.

Digital technology has sparked a massive increase in casual photography and 4 to 16 MP’s are common even in point and shoots.

This meant that the serious DSLR players had to come up with something (or a few things) greater. MP’s are no longer a distinguishing factor. The race among SLR (Now DSLR) makers is all about:

Processers that can deliver high FPS and Great file sizes and store them in milliseconds. Lenses – Speed, light magic, autofocus and anti vibration, or stabilisation. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. A whole sub-technology in micro optics in Digital Sensor sizes. Architecture – Lenses, sensors, processor, storage. In-camera artificial intelligence, like light recognition, scene detection, face detect, blink detect, light and colour analysis.

Camera technology, especially DSLRs, have embraced a wide spectrum of leading edge scientific innovation, from micro electronics, micro mechanics, software and optics.

DSLR spend is heavily skewed in this market. Nikon and Canon claim close to 40% market share each. The remaining 20% of the market is shared by Sony, Pentas Minolta and several others. The market is vast, so this does not make these guys minor players at all.

Just how does each player compete in such a competitive high tech market?

Marketing obviously makes a difference. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.

In the race between Canon and Nikon, Canon has led with higher MP’s. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Canon and Nikon each claim ergonomic advantages.

The race is tough and there are many excellent DSLR’s on the market. 2010 saw a large number of amazing Digital Camera releases and it is hard to pick winners in such a crowd. But Canon stood out with two of the greatest consumer DSLR’s, the Canon T2i and Canon 60d. See the reviews here: canon Rebel t2i and the Canon EOS 60d review.

Canon clearly understood the need and took a lead in focusing beyond the MP factors. A very noticable trend in DSLR’s since 2008 has been the DSLR’s serious entry into Movie/Video technology. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. One DSLR after another came out with new innovative features:

Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.

In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.

Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:

• Full HD movie functionality, with an array of recording options.
• 18MP APS-C sensor.
• Live autofocus.
• Great ergonomics (again)
• A 3″ High Definition LCD with and anti-smudge coating.)

With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can they follow this up in 2011? Is Canon’s Rebel T3i the leader in 2011? The T2i and D60 at either end of the T3i seems to leave it in the shade.

Watch Nikon and Sony this year. They are sure to respond in earnest. Nikon certainly roared back into life with the release of the D5100. Nikon and Sony are not resting on their lorals. The D5100 came out punching.

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