Fighting For Business Is Dealer Service Departments
The recession has forced consumers to hold onto their cars for longer than they had planned, which is both a blessing and a curse for dealer service departments, says Wards Auto. Car sales and warranty jobs are down a lot (as well as the market for auto loans), which has prompted dealer service departments to intensify efforts to market their services to the public. Increases in ad spending – by 30 percent for some dealers, according to Wards– carry the hope that the market will begin to show more positive returns.
Many dealer service departments see short term gains
Consumers that end up keeping their cars for a longer period of time will inevitably run into more situations where auto repair and more extensive vehicle maintenance are necessary. Simply put, “If people keep their cars longer, there is business to be had,” says DriverSide CEO Jad Dunning. AutoMD explains that is likely nearly half of drivers in a recent poll have driven their current cars more than 100,000 miles. The short-term added repair costs that tends to go hand-in-hand with such increased mileage is estimated to be about $ 2,500 per car owner, said AutoMD President Shane Evangelist.
Dealer service departments are predicted to lose out in the long term
J.D. Power and Associates estimate that dealer service departments will lose 20 percent of their expected business between now and 2013, Wards reports. This is also an area dealers need to improve in: keeping their customers instead of losing them. Better customer service is the main tool dealerships will attempt to use to stop the bleeding. In addition, expanding service to seven days per week and making more frequent contact with customers are popular ideas. Pre-paid maintenance plans and upselling extended warranties might also be necessary.
Rather than warranty work, focus on maintenance
Since there aren’t as many new car sales today, it pays to shift from business models that depend on warranty work. Older cars that are not still covered by warranty will need frequent service and repair, thus defining a new business model for service departments. Expanding dealer service departments’ inventory to have more accessories is a goal dealers like Sid DeBoer of Medford, Oregon’s, Lithia Motors have in mind. He said to Wards he is “frustrated we don’t do better in accessories.” The same chain has a Sacramento, Calif., store that leads the way with accessory sales, so DeBoer hopes his dealership can follow suit.
Article Sources
Wards Auto
http://wardsauto.com/home/auto_dealers_serious_100513/
OREGON Hardcore Hi Tech
|
|
Oregon 18-Inch Vanguard Chain Saw Chain Fits Craftsman, Echo, Homelite,McCulloch $0.99 |
|
|
*NEW* Oregon Cutting Systems H79 “Semi-Chisel” Chainsaw Cutting Chain 20″ *NEW* $20.00 |
|
|
*NEW* Oregon Cutting Systems D81 “Semi-Chisel” Chainsaw Cutting Chain 24″ *NEW* $20.00 |
|
|
Oregon 75LG100U Chainsaw Chain Husqvarna Stihl Jonesered Homelite Echo NIB $330.00 |
|
|
Oregon H73 18″ REPL SAW CHAIN $21.50 |
|
|
Oregon H72 18″ REPL SAW CHAIN $20.58 |
|
|
Oregon 27852 20″ BAR/CHAIN COMBO $44.00 |
|
|
Oregon S55 16″ REPL SAW CHAIN $15.52 |
|
|
Oregon S54 16″ REPL SAW CHAIN $15.25 |
|
|
Oregon low-kickback chain 20 inch NIB $2.99 |
|
|
Oregon H66 16″ REPL SAW CHAIN $19.43 |
|
|
SEALED OREGON CHAIN SAW FILE GUIDE WITH FILE 4.5MM P/N 31692 SWISS MADE $15.00 |
|
|
Oregon D72 20/21″ REPL SAW CHAIN $21.96 |
|
|
Oregon S52 14″ REPL SAW CHAIN $14.30 |
|
|
OREGON POWER MATCH PLUS 42″ .063 3/8 135 D CHAINSAW BAR & CHAIN HUSQVARNA STIHL $19.99 |
|
|
Oregon G66 16″ REPL SAW CHAIN $19.82 |
|
|
Oregon S40 10″ REPL SAW CHAIN $11.46 |
|
|
Oregon R56 16″ REPL SAW CHAIN $16.46 |
|
|
Oregon S39 10″ REPL POLESAW CHAIN $11.23 |
|
|
Oregon PS55 16″ REPL SAW CHAIN $32.42 |
|
|
Oregon PS50 14″ REPL SAW CHAIN $31.34 |
|
|
Oregon PS62 18″ REPL SAW CHAIN $33.50 |
|
|
Oregon 27856 14″ BAR/CHAIN COMBO $28.74 |
|
|
Oregon 27857 16″ BAR/CHAIN COMBO $33.64 |
|
|
OREGON 20″ SAW CHAIN H78 $15.00 |
|
|
540395 Oregon Bar and Chain Combo Saw OEM 20BPX078G 200GLGK041 New $65.00 |
|
|
540394 Oregon Bar and Chain Combo Saw OEM 91PX062G 180DGEA041 New $42.00 |
|
|
540393 Oregon Bar and Chain Combo Saw OEM 22BPX081G 203SLGD025 New $65.00 |
|
|
540392 Oregon Bar and Chain Combo Saw OEM 22BPX068G 183SLBA074 New $60.00 |
|
|
540391 Oregon Bar and Chain Combo Saw OEM 22BPX062G 163SLBA074 New $57.50 |
|
|
Chainsaw Sharpening Wheels (2) $21.90 Their vitrified bond enables them to cut faster with less tendency to burn…. |
|
|
Oregon Metal Key Chain and Bottle Opener w/Domed Insert $5.99 … |
|
|
Husqvarna ProForest Chain Saw Helmet System $37.99 UV-protected, high-vis orange hard hat with face screen and neck protector prevents sawdust and debris from flying back at your eyes and face when using a chain saw or while logging. U.S.A. Application: Helmet, Size: Universal, Color: Orange, Hearing Protector Type: Adjustable hearing protector, Hardhat Type: Hard hat features an adjustable 6-pt. suspension, ANSI Approved: Yes, Z89.1-2003 Class G-… |
|
|
Dremel 1453 Chain Saw Sharpening Attachment $7.95 Optional Chain Saw Sharpener attachment for H6962 Dremel® Multi-Pro® Super Kit…. |
|
|
Oregon 54-026 Chain Saw Bar And Chain Oil – Quart $5.98 CHAIN & BAR LUBE 1 QUART… |
|
|
Big Train Spiced Chai Mix, 12-Ounce Bags (Pack of 3) $18.77 Refreshing your body and soul! Enjoy a creamy blend of honey, vanilla, black tea and exotic spices. Delicious hot of iced! Just add water! Makes 10 drinks. Drink Chai, Embrace Life. No trans fat and low fat. 99.8% Caffeine free and 2 mg caffeine per serving. Made in USA…. |
|
|
Garmin MapSource LakeMaster Minnesota Freshwater Map microSD Card $95.99 Minnesota LakeMaster v4 ProMap data puts the Land of 10,000 Lakes at your fingertips. With amazing bottom detail and three-foot contours, Minnesota LakeMaster v4 is sure to help you key in on prime fishing locations in Minnesota. Minnesota LakeMaster maps contain high-definition contours, structures, and bottom information created from meticulous on-the-water surveys. Lake detail includes islands,… |
|
|
College Team Logo Key Ring – Oregon State Beavers $8.95 This college team logo key ring is sculpted and enameled. A great way to show school spirit!… |
|
|
Oregon Zipper Pulls Or Keychains with Your Name (S-Z) Oregon license plate design with your name on front…. |
|
|
Oregon Zipper Pulls Or Keychains with Your Name (A-S) Oregon license plate design with your name on front…. |
|
|
Oregon Ducks – University Of Bottle Key Chain Opener $10.68 Oregon Ducks – University Of Bottle Key Chain Opener Oregon Ducks – University Of Bottle Key Chain Opener |
|
|
Oregon Oregon Bar chain Cover 29675 $7.83 Bar/chain cover Saw Saver protects you and the chain when carrying or storing a chain saw Lightweight, high-impact durable polypropylene plastic Bright, safety yellow Trims to fit all bar lengths Brand #: Oregon 29675 UPC: 036577001508 Keywords: guard bar chain cover |
|
|
Oregon Oregon 18 in Bar chain Combo 105670 $36.24 18? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 105670 UPC: 036577011163 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 20 in Bar chain Combo 105671 $37.55 20? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 105671 UPC: 036577011170 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 20 in Bar chain Combo 27850 $37.48 20? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 27850 UPC: 036577001188 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 16 in Bar chain Combo 27851 $33.74 16? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 27851 UPC: 036577001232 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 20 in Bar chain Combo 27852 $39.05 20? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 27852 UPC: 036577001201 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 14 in Bar chain Combo 27856 $25.51 14? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 27856 UPC: 036577001133 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 16 in Bar chain Combo 27857 $29.86 16? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 27857 UPC: 036577001140 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 18 in Bar chain Combo 39272 $36.98 18? bar/chain combo All combinations feature low-kick premium chain and Double Guard bars 1 bar and chain per card Brand #: Oregon 39272 UPC: 036577003960 Keywords: chain saw bar replacement guide chainsaw |
|
|
Oregon Oregon 16 in Repl Saw Chain D59 $15.76 16? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon D59 UPC: 036577000136 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 16 in Repl Saw Chain D60 $15.77 16? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon D60 UPC: 036577000143 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 18 in Repl Saw Chain D66 $17.73 18? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon D66 UPC: 036577000198 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 20 in Repl Saw Chain D70 $18.85 20? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon D70 UPC: 036577000228 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 16 in Repl Saw Chain G66 $17.59 16? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon G66 UPC: 036577007210 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 20 in Repl Saw Chain G78 $20.4 20? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon G78 UPC: 036577432753 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 16 in Repl Saw Chain H66 $17.24 16? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon H66 UPC: 036577000075 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 16 in Repl Saw Chain H67 $17.51 16? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon H67 UPC: 036577005322 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 18 in Repl Saw Chain H72 $18.26 18? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon H72 UPC: 036577002161 Keywords: replacement saw chain loops chainsaw repl |
|
|
Oregon Oregon 18 in Repl Saw Chain H73 $19.08 18? repl saw chain Hard, chromed cutter chain designed for maximum wood bite Meets ANSI standards and is a low kickback chain Brand #: Oregon H73 UPC: 036577005339 Keywords: replacement saw chain loops chainsaw repl |
